SEO is an often opaque and confusing topic, and there are a lot of SEO snake oil salesmen out there. That being said, there are fundamental techniques that can greatly increase your site's visibility. Pearstem builds all of our websites to be as SEO friendly as possible. However, obtaining and retaining great search engine results that lead to real world conversions will take a continued effort from your marketing team. Any new website Pearstem builds comes with a complimentary SEO consultation.

Current Best Practices in SEO

• Blogs and RSS get your content out there and drive traffic to your site
• Newsletters are a great way to stay in touch
• Search Engines are taking Social Media on your website into account when considering page rank
• Provide your users with good good information or services, and your traffic and search relevance will grow organically

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